Inbound marketing is the most powerful lead gen methodology for businesses in complex industries. It helps companies attract the right prospects, convert them to leads, close the sale by responding to their behaviors, and continue to delight them so they become your promoters. And most marketers understand that the best B2B marketing plans combine traditional and inbound techniques. That’s when many chime in with, “Yeah, that’s digital marketing!”

While digital marketing may include blogs, SEO, email, and social media, inbound is really ALL of them working holistically and strategically. It’s this unified, thoughtfully integrated approach that amplifies your efforts exponentially, producing far greater results than those things on their own. Only with the right mix of inbound strategy and tactics can you fulfill today’s B2B buyer journey.

Click here to watch Greg Linnemanstons, President of Weidert Group, explain the differences between inbound and digital marketing.